José Rodrigo de la O Campos - Faculty

José Rodrigo de la O Campos is interested in the way design relates to society in Mexico from its aesthetic, social and economic aspects. He sees as alarming the little clarity surrounding what this discipline can achieve, therefore, in addition to practicing it he aims to spread its potential. 

To him, his profession is everything but boring: one day he gets to design a chair inspired in sonideros and the next, to analyze mexican flora as an inspiration source for design in precious metals or to create prototypes of alternate reality. This is why, although his projects revolve around Critical Design, the topics he covers in his classes go from understanding the issues that affect Mexico City to cumbia-playing robots or digital manufacturing machines that utilize cochineal dye. 

In Netherlands, de la O Campos learnt to respect the concept of a project and its communication. Afterwards, he aimed his work towards Critical Design to promote reflection on consumption and the status quo. Que considers design to be an attitude to face adversity and minimize risks with; however, he claims that public and private sectors in Mexico have not understood the significance of investing in culture, innovation, science, technology and design; the latter being the main link between the former and everyday life.

As an academic at the School of Architecture, Art and Design of the Instituto Tecnológico de Monterrey, de la O constantly contributes to the dissemination of knowledge and literacy in design. Through his academic programs, he has collaborated with The Cooper Hewitt Smithsonian Design Museum, the Home Smart division of Ikea, and other NGOs and institutions.

• Design Project
• Experience Design
• Futurology in Industrial Design
• Innovation, Design and Business Setting
• Object Photography
• Product and System Design
• Product and service design
• Professional Insertion Project
• Strategic Design

Bachelor of Industrial Design, Universidad Iberoamericana

Master in Design, Design Academy Eindhoven 

Tenth National Design Biennial: First Prize Professional Category, conferred by INBA, 2019