LEM

B.A. in Marketing

Consumer knowledge innovation, visibility and differentiation

In an intensely competitive world in which product and service offerings are practically infinite, selecting markets that will be sources of maximum growth and developing value proposals is of utmost importance. As a marketing specialist, you will be able to develop innovative, sustainable strategies that reflect an in-depth knowledge of consumer needs, building brand differentiation possibilities that can be executed in the current context of digitization and omnichannel retailing.

Career field

With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. As a result, you will be able to work in diverse areas, such as:

Consumer goods producers
World-class integrated business consulting firms
Specialized market research agencies
Advertising, communication and public relations agencies
Marketing firms for the intelligent industry
Service and manufacturing companies

Is this right for you?

If you want to change the world through innovative initiatives that generate economic, social and environmental value, then this is the path for you.

Competencies

B.A. in Marketing

The three stages of the model
Choose your path

Exploration

You will open your competency file and add to it throughout your degree program.
You will learn the foundations of the area of Business.
You will participate in fundamental and exploration challenges from the area of Business, interacting with peers from different degree programs.
You will study general education courses, selecting them from a collection.
You will participate in a challenge that integrates all the competencies to be developed in this phase.

Focus

You will acquire the core competencies of your degree, in other words, those that distinguish it.
You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
The Tec Weeks, challenges and overall university experiences will enrich your file.

Specialization

You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.

Concentraciones

How can you specialize?

Concentrations

Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.

Internships

Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.