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Institute for Obesity Research

Instituto de obesidad
Obesity Research

We come together to solve one of Mexico's major public health challenges: Obesity.

Obesity is a pandemic we have faced for a long time. It is a global problem affecting individuals, families, and countless communities everywhere. In Mexico and the world, obesity leads to serious health problems, including cardiovascular diseases, some types of cancer, and diabetes. In addition to its impact on health, obesity bears social and economic costs.

Consult the downloadanual report of the Institute for Research on Obesity to learn about our achievements and notable projects.

Our purpose

The Institute generates forefront knowledge through scientific rigor and analysis, developing ideas and innovative solutions to the problem of obesity through inter- and trans-disciplinary work and creating scientific-technological companies to improve the health and well-being of people and society.

About our funds

The Institute for Obesity Research at the Tecnológico de Monterrey is a non-profit initiative aimed at generating scientific knowledge, ideas, and innovative solutions for the complex health issue of obesity.
The complexity of this chronic disease, obesity, requires interdisciplinary work to beneficially impact the quality of life, health, and well-being of individuals with overweight and obesity. Additionally, it involves influencing social actions, population health, and public policy to prevent and combat obesity, reduce stigma, and facilitate education about obesity.
The interdisciplinary nature of the Institute allows for multiple collaborative initiatives within the institution and externally, strengthening the research lines of our investigators and expanding the applicability of research to international initiatives.


The Institute meets and exceeds international standards of research ethics. This not only allows the use of its own financial resources but also enables competition for obtaining resources from national and international external sources through various schemes, including competitions, joint developments, and philanthropy. These resources are utilized for research, training highly qualified human resources, and developing solutions for obesity and its complications.
The Institute for Obesity Research at Tecnológico de Monterrey serves as a catalyst for significant advancements in understanding and treating obesity. Its commitment to interdisciplinary collaboration with global impact positions it as a leader in the fight against one of the most urgent health challenges of our time.

 

Pillars

 

Discover

Generation of knowledge for healthy eating and the prevention and reduction of obesity

 

Develop

Development of therapies, procedures, and devices to combat obesity and metabolic diseases

 

Enable

Facilitator of science-technology-based companies that promote metabolic health

 

Support

Support for decision-making that builds healthier societies

Leadership team

Marco Antonio Rito

Dr. Marco Antonio Rito Palomares
Director of the Institute for Obesity Research

Get to know his work

Leonardo Mancillas

Dr. Leonardo Mancillas
 Clinical Director of the Institute for Obesity Research

Get to know his work

Guillermo Torre

Dr. Guillermo Torre Amione
Rector of TecSalud

Get to know his work

Richard Wilson

Dr. Richard Willson
Faculty of Excellence

Get to know his work

Per-Olof Berggren

Dr. Per-Olof Berggren
Faculty of Excellence

Get to know his work

Carmen Hernández

Dr. Carmen Hernández Brenes
Leader of the Healthy Food Unit

Get to know her work

Omar Lozano

Dr. Omar Lozano García
Leader of the Bioengineering and Medical Devices Unit

Get to know his work

Rocío Díaz

Dr. Rocío Isabel Díaz de la Garza
Leader of the Integrative Biology Unit

Get to know her work

Gerardo García

Dr. Gerardo de Jesús García Rivas
Leader of the Experimental Medicine and Advanced Therapies Unit

Get to know his work

Héctor Arreola

Dr. Héctor Arreola Ornelas
Leader of the Public Health Policy Unit

Get to know his work

Units

For its vision and structure: a unique institute of its kind.

Published articles

Contact us
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Instituto de Investigación sobre Obesidad

Instituto de obesidad
Investigación sobre Obesidad

We come together to solve one of Mexico's major public health challenges: Obesity.

Obesity is a pandemic we have faced for a long time. It is a global problem affecting individuals, families, and countless communities everywhere. In Mexico and the world, obesity leads to serious health problems, including cardiovascular diseases, some types of cancer, and diabetes. In addition to its impact on health, obesity bears social and economic costs.

Consult the downloadanual report of the Institute for Research on Obesity to learn about our achievements and notable projects.

Nuestro Propósito

The Institute generates forefront knowledge through scientific rigor and analysis, developing ideas and innovative solutions to the problem of obesity through inter- and trans-disciplinary work and creating scientific-technological companies to improve the health and well-being of people and society.

Recursos IOR

The Institute for Obesity Research at the Tecnológico de Monterrey is a non-profit initiative aimed at generating scientific knowledge, ideas, and innovative solutions for the complex health issue of obesity.
The complexity of this chronic disease, obesity, requires interdisciplinary work to beneficially impact the quality of life, health, and well-being of individuals with overweight and obesity. Additionally, it involves influencing social actions, population health, and public policy to prevent and combat obesity, reduce stigma, and facilitate education about obesity.
The interdisciplinary nature of the Institute allows for multiple collaborative initiatives within the institution and externally, strengthening the research lines of our investigators and expanding the applicability of research to international initiatives.


The Institute meets and exceeds international standards of research ethics. This not only allows the use of its own financial resources but also enables competition for obtaining resources from national and international external sources through various schemes, including competitions, joint developments, and philanthropy. These resources are utilized for research, training highly qualified human resources, and developing solutions for obesity and its complications.
The Institute for Obesity Research at Tecnológico de Monterrey serves as a catalyst for significant advancements in understanding and treating obesity. Its commitment to interdisciplinary collaboration with global impact positions it as a leader in the fight against one of the most urgent health challenges of our time.

 

Pilares

 

Discover

Generation of knowledge for healthy eating and the prevention and reduction of obesity

 

Develop

Development of therapies, procedures, and devices to combat obesity and metabolic diseases

 

Enable

Facilitator of science-technology-based companies that promote metabolic health

 

Support

Support for decision-making that builds healthier societies

Equipo de liderazgo

Marco Antonio Rito

Dr. Marco Antonio Rito Palomares
Director of the Institute for Obesity Research

Get to know his work

Leonardo Mancillas

Dr. Leonardo Mancillas
 Clinical Director of the Institute for Obesity Research

Get to know his work

Guillermo Torre

Dr. Guillermo Torre Amione
Rector of TecSalud

Get to know his work

Richard Wilson

Dr. Richard Willson
Faculty of Excellence

Get to know his work

Per-Olof Berggren

Dr. Per-Olof Berggren
Faculty of Excellence

Get to know his work

Carmen Hernández

Dr. Carmen Hernández Brenes
Leader of the Healthy Food Unit

Get to know her work

Omar Lozano

Dr. Omar Lozano García
Leader of the Bioengineering and Medical Devices Unit

Get to know his work

Rocío Díaz

Dr. Rocío Isabel Díaz de la Garza
Leader of the Integrative Biology Unit

Get to know her work

Gerardo García

Dr. Gerardo de Jesús García Rivas
Leader of the Experimental Medicine and Advanced Therapies Unit

Get to know his work

Héctor Arreola

Dr. Héctor Arreola Ornelas
Leader of the Public Health Policy Unit

Get to know his work

El Instituto se nutre del trabajo de 5 unidades

For its vision and structure: a unique institute of its kind.

Artículos publicados

Contáctanos
contacto
Help
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Transparency Report 2021

Complete Report 2021

Download the complete 2021 report.

 

PDF | Complete Report 2021  get_app

Estudiantes en parque del Campus del Tec de Monterrey. Informe de Transparencia 2021 del Centro de Reconocimiento de la Dignidad Humana
Reports previous

Learn more about transparency activities from previous years.

 

PDF | Complete Report 2020 ES get_app | EN get_app

PDF | Complete Report 2019 ES get_app

Área común del Tec de Monterrey. Informe de Transparencia 2020 del Centro de Reconocimiento de la Dignidad Humana

Follow Us

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Contact Us

email  centrodignidadhumana@itesm.mx

Healthy Food Unit

alimentos saludables
Healthy Food Unit

Seeks the development of foods that prevent and combat obesity and other comorbidities associated with metabolic syndrome.

What does this unit do?

It selects the varieties of plant, animal, and single-celled species relevant to a diverse, healthy, and sustainable diet. Additionally, the interactions among nutrients and other chemical compounds during food processing, storage, and digestion are validated to design better foods for different populations.

Healthy Food

In Mexico, healthy food production is very variable due to the wide range of climatic conditions and migratory movements that have occurred and continue to occur in the national territory. On the one hand, traditional production systems focus on the diversity of vegetable crops and collecting local fruits and seeds that encourage a diverse diet. On the other hand, in some regions of the country, there is a greater degree of technology to increase the yield and quality of food, advancing the fulfillment of Sustainable Development Goal #2 (SDG 2): zero hunger. Finding a balance in these approaches would move us toward fulfilling SDG 12: Responsible production and consumption.

Your food is your medicine

For centuries, it has been recognized that the consumption of healthy foods has a close relationship with good health in the present and future. Today there is a wealth of scientific evidence supporting the prevention of non-communicable diseases.

Hippocrates' phrase "Let your food be your medicine and your medicine your food" leads to three grand challenges:

  1. How to design food for population groups already suffering from certain chronic-degenerative diseases?
  2. How to design foods that help prevent these diseases?
  3. Understanding the reactions between a food's components and an individual's state of health

Currently, there are advances in understanding nutritional needs and the relevance of consuming antioxidant compounds, immunostimulants, and other beneficial health effects, but further research is required to support each individual to make the best choice based on their habits, customs, traditions, and specific needs. That is one of the challenges of this unit.

Meet the researchers

* About Research Professors; They are principal investigators (PIs) who dedicate 75% of their time to research and 25% of their time to faculty (teaching) activities in the school they are assigned at Tecnológico de Monterrey (in IOR’s case, either the School of Medicine, School of Engineering, or School of Government).

Carmen Hernández

Dr. Carmen Hernández Brenes
Unit leader. Research Professor

Applied Metabolomics for Better Nutrition and Health.
 Get to know her work

Marilena Antunes

Dr. Marilena Antunes Ricardo
Research Professor

Characterization of phytochemicals in plant matrices for the development of health foods with immunoeoeutical and/or cosmetic potential.
Get to know her work

Anayansi Escalante

Dr. Anayansi Escalante Aburto
Research Professor

Characterization of nutraceutical foods of plant origin. Nutrition, eating habits, and health.
Get to know her work

Iván Andrés Luzardo

Dr. Iván Andrés Luzardo Ocampo
Research Professor

Functional foods based on cereals and legumes. In vitro, ex vivo, in vivo, and in silico approaches to study the effect of food matrices and metabolites in models of inflammation and obesity.
Get to know her work

Latest Works and Publications of the Institute
Meet the other units

Unidad de Alimentos Saludables

alimentos saludables
Unidad de Alimentos Saludables

Seeks the development of foods that prevent and combat obesity and other comorbidities associated with metabolic syndrome.

What does this unit do?

It selects the varieties of plant, animal, and single-celled species relevant to a diverse, healthy, and sustainable diet. Additionally, the interactions among nutrients and other chemical compounds during food processing, storage, and digestion are validated to design better foods for different populations.

Healthy Food

In Mexico, healthy food production is very variable due to the wide range of climatic conditions and migratory movements that have occurred and continue to occur in the national territory. On the one hand, traditional production systems focus on the diversity of vegetable crops and collecting local fruits and seeds that encourage a diverse diet. On the other hand, in some regions of the country, there is a greater degree of technology to increase the yield and quality of food, advancing the fulfillment of Sustainable Development Goal #2 (SDG 2): zero hunger. Finding a balance in these approaches would move us toward fulfilling SDG 12: Responsible production and consumption.

Your food is your medicine

For centuries, it has been recognized that the consumption of healthy foods has a close relationship with good health in the present and future. Today there is a wealth of scientific evidence supporting the prevention of non-communicable diseases.

Hippocrates' phrase "Let your food be your medicine and your medicine your food" leads to three grand challenges:

  1. How to design food for population groups already suffering from certain chronic-degenerative diseases?
  2. How to design foods that help prevent these diseases?
  3. Understanding the reactions between a food's components and an individual's state of health

Currently, there are advances in understanding nutritional needs and the relevance of consuming antioxidant compounds, immunostimulants, and other beneficial health effects, but further research is required to support each individual to make the best choice based on their habits, customs, traditions, and specific needs. That is one of the challenges of this unit.

Conoce a las y los investigadores

* Acerca de Profesores Investigadores: Son investigadores principales que dedican el 75% de su tiempo a la investigación y el 25% a actividades de la facultad (docencia) en la escuela a la que están afiliados en el Tecnológico de Monterrey (en el caso del IOR, ya sea a la Escuela de Medicina, la Escuela de Ingeniería y Ciencias o la Escuela de Gobierno y Transformación Pública)

Carmen Hernández

Dr. Carmen Hernández Brenes
Unit leader. Research Professor

Applied Metabolomics for Better Nutrition and Health.
 Get to know her work

Marilena Antunes

Dr. Marilena Antunes Ricardo
Research Professor

Characterization of phytochemicals in plant matrices for the development of health foods with immunoeoeutical and/or cosmetic potential.
Get to know her work

Anayansi Escalante

Dr. Anayansi Escalante Aburto
Research Professor

Characterization of nutraceutical foods of plant origin. Nutrition, eating habits, and health.
Get to know her work

Iván Andrés Luzardo

Dr. Iván Andrés Luzardo Ocampo
Research Professor

Functional foods based on cereals and legumes. In vitro, ex vivo, in vivo, and in silico approaches to study the effect of food matrices and metabolites in models of inflammation and obesity.
Get to know her work

Últimos trabajos y publicaciones del Instituto
Conoce las otras unidades
Panoramic view of the Monterrey Campus

More about the institution

Banderas con logotipo y escudo institucional, Tecnológico de Monterrey

Assessment and Continuous Improvement

Strengthening and Developing Tecnológico de Monterrey

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Academic Quality Assurance

Over the last 25 years, Tecnológico de Monterrey's assurance of academic quality has revolved mainly around five axes: the adequate selection of candidates through admission processes and standards; the evaluation of learning in a standardized way, by the institution and external agencies and schools; follow-up of our graduates; institutional effectiveness evaluation through performance indicators; and obtaining and maintaining national and international accreditations, both at the institutional level and at the academic programs.

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Admission Standards

Tecnológico de Monterrey is looking for a new generation of students: talented and enthusiastic people, committed to the development of their environment and the wellness of society; people with potential to become leaders capable of innovating, undertake and also seek for personal development in all their dimensions. Our admission process aims to get to know you, for your academic performance and for everything that makes you extraordinary. In order for an objective and impartial evaluation of all candidates be conducted, our Admissions Committee will carefully review the information you share with us about who you are, what you are passionate about, and how you can contribute to our student community exclusively.

radio_button_unchecked radio_button_checked

Learning Evaluation

An essential component of academic quality is the evaluation of learning, as a tool to identify areas of opportunity both at the individual student level and at the academic programs. Also of the institution in general. As a reinforcement of the evaluation activities carried out by teachers in their courses, Tecnológico de Monterrey has promoted the use of standardized tests such as the Bachelor´s Degree General Assessment (EGEL in spanish), developed by the National Center for Higher Education Evaluation CSO (CENEVAL in spanish). Simultaneously, the institution has designed integrative evaluations for academic programs that have no external testing, with the purpose of measuring the level of knowledge and skills shown by students at the end of their undergraduate studies. Results obtained from external and internal tests are part of the academic quality indicators with which the performance of the Tecnológico de Monterrey campuses is evaluated each semester.

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Graduates' follow-up

Since 1989, Tecnológico de Monterrey has periodically and systematically measured its graduates´s performance and pathway. Graduate studies contribute to the evaluation and accomplishment of the institutional Mission and support the continuous improvement processes of study plans and academic support services. Additionally, Tecnológico de Monterrey periodically consults the companies that employ its graduates, to find out the perception of the work performance and training of the alumni. These results allow us to identify areas for improvement in the study plans and promote links with the country's productive sector. Graduate Follow-up studies are a key tool to evaluate the academic quality of Tecnológico de Monterrey because they focus on measuring the ultimate impact of educational work: the performance of graduates and their contribution to society.

radio_button_unchecked radio_button_checked

Institutional Effectiveness

In order to follow up on the strategies adopted to achieve the Tecnológico de Monterrey's Vission and Mission, the Institution developed a process to ensure the quality of the programs and projects derived from strategic planning. This process allows campuses performance evaluation through academic, financial and operational indicators. Following the precept that what is not measured cannot be improved, Tecnológico de Monterrey, through the process of evaluating institutional effectiveness, has generated the required information over 25 years to operate under the philosophy of improvement. keep going.

Find out more >

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Accreditations

Since its inception, Tec de Monterrey has recognized the importance of accreditations, give the fact that they involve the evaluation by external entities of compliance with high standards of academic quality, both at an international and national level. The fact that the determined commitment to the accreditation processes strengthens the national and international recognition of the Tecnológico de Monterrey t's undisputed.

Find out more >

Education Investment Plan

Tecnológico de Monterrey's Educational Investment Program is an alternative created for those who wish to ensure their children's education in advance, acquiring tuition certificates at current prices, for a future use at high school, undergraduate or continuous education levels at the Institution.

Benefits
Icono 1

Safe Investment

A refundable, transferable and saleable investment, supported by Tecnológico de Monterrey.

Icono 2

Prevention

Study expenses anticipation by acquiring certificates at current prices for future use.

Icono 3

Serenity

By ensuring your daughter's / son's educational future.

Icono 4

Acquisition of Value

As tuition increases, the certificate tuition's value does too.

Icono 5

Flexibility

They can be purchased partially or completely, at the needed time.

Icono 6

Reach

You can use the tuition certificates at any Tecnológico de Monterrey Campus.

Vista panorámica Campus Monterrey

Más sobre la institución

Banderas con logotipo y escudo institucional, Tecnológico de Monterrey

Evaluación y Mejora Continua

Fortalecimiento y Desarrollo del Tecnológico de Monterrey

radio_button_unchecked radio_button_checked

Academic Quality Assurance

Over the last 25 years, Tecnológico de Monterrey's assurance of academic quality has revolved mainly around five axes: the adequate selection of candidates through admission processes and standards; the evaluation of learning in a standardized way, by the institution and external agencies and schools; follow-up of our graduates; institutional effectiveness evaluation through performance indicators; and obtaining and maintaining national and international accreditations, both at the institutional level and at the academic programs.

radio_button_unchecked radio_button_checked

Admission Standards

Tecnológico de Monterrey is looking for a new generation of students: talented and enthusiastic people, committed to the development of their environment and the wellness of society; people with potential to become leaders capable of innovating, undertake and also seek for personal development in all their dimensions. Our admission process aims to get to know you, for your academic performance and for everything that makes you extraordinary. In order for an objective and impartial evaluation of all candidates be conducted, our Admissions Committee will carefully review the information you share with us about who you are, what you are passionate about, and how you can contribute to our student community exclusively.

radio_button_unchecked radio_button_checked

Learning Evaluation

An essential component of academic quality is the evaluation of learning, as a tool to identify areas of opportunity both at the individual student level and at the academic programs. Also of the institution in general. As a reinforcement of the evaluation activities carried out by teachers in their courses, Tecnológico de Monterrey has promoted the use of standardized tests such as the Bachelor´s Degree General Assessment (EGEL in spanish), developed by the National Center for Higher Education Evaluation CSO (CENEVAL in spanish). Simultaneously, the institution has designed integrative evaluations for academic programs that have no external testing, with the purpose of measuring the level of knowledge and skills shown by students at the end of their undergraduate studies. Results obtained from external and internal tests are part of the academic quality indicators with which the performance of the Tecnológico de Monterrey campuses is evaluated each semester.

radio_button_unchecked radio_button_checked

Graduates' follow-up

Since 1989, Tecnológico de Monterrey has periodically and systematically measured its graduates´s performance and pathway. Graduate studies contribute to the evaluation and accomplishment of the institutional Mission and support the continuous improvement processes of study plans and academic support services. Additionally, Tecnológico de Monterrey periodically consults the companies that employ its graduates, to find out the perception of the work performance and training of the alumni. These results allow us to identify areas for improvement in the study plans and promote links with the country's productive sector. Graduate Follow-up studies are a key tool to evaluate the academic quality of Tecnológico de Monterrey because they focus on measuring the ultimate impact of educational work: the performance of graduates and their contribution to society.

radio_button_unchecked radio_button_checked

Institutional Effectiveness

In order to follow up on the strategies adopted to achieve the Tecnológico de Monterrey's Vission and Mission, the Institution developed a process to ensure the quality of the programs and projects derived from strategic planning. This process allows campuses performance evaluation through academic, financial and operational indicators. Following the precept that what is not measured cannot be improved, Tecnológico de Monterrey, through the process of evaluating institutional effectiveness, has generated the required information over 25 years to operate under the philosophy of improvement. keep going.

Find out more >

radio_button_unchecked radio_button_checked

Accreditations

Since its inception, Tec de Monterrey has recognized the importance of accreditations, give the fact that they involve the evaluation by external entities of compliance with high standards of academic quality, both at an international and national level. The fact that the determined commitment to the accreditation processes strengthens the national and international recognition of the Tecnológico de Monterrey t's undisputed.

Find out more >

Inversión Educativa Tec

Inversión Educativa Tec es una alternativa creada por el Tecnológico de Monterrey para quienes desean asegurar la educación de sus hijos por anticipado, mediante la adquisición de certificados de colegiatura a precios actuales, para su uso futuro, en los niveles de preparatoria, profesional o educación continua en el Tecnológico de Monterrey.

Beneficios
Icono 1

Inversión Segura

Es una inversión respaldada por el Tecnológico de Monterrey. Además, son reembolsables, transferibles o vendibles.

Icono 2

Prevención

Anticipas los gastos de estudio, adquiriendo certificados a precio actual para uso futuro.

Icono 3

Tranquilidad

Aseguras el futuro educativo de tu hija/hijo.

Icono 4

Adquieren Valor

Conforme aumenta la colegiatura, se incrementa el valor del certificado de colegiatura.

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Flexibilidad

Se puede adquirir por fracciones o periodos completos en el momento que requieras realizar la compra. Se puede realizar cambio de beneficiario o nivel de estudios.

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Alcance

Podrás utilizar los certificados de colegiaturas en cualquier Campus del Tecnólogico de Monterrey.

Asociación EXATEC STEAM

EXATEC STEAM

Board Members

Elvia Cisneros Flores - Presidenta
Diana Medrano Colomé - Vicepresidente
Adriana Scarlett Fernández Neaves - Secretaria
Fátima Guadalupe López Gálvez - Tesorera
Francisco Javier Murillo Escutia - Coordinador de Relaciones Públicas
Germán Alfonso Hernández Toral - Coordinador de Filantropía
Oscar Hirata Hirata - Coordinador de Redes Sociales
Victor Manuel Zamudio Rodríguez - Coordinador de Regiones
Paola Ortega Ortíz - Coordinador de Innovación

Description

Creada en 2021, EXATEC STEAM es un grupo interdisciplinario interesado en impactar en comunidades de niños y jóvenes para fomentar su interés y habilidades por las áreas de Ciencia, Tecnología, Ingeniería, Arte y Matemáticas, respondiendo a la creciente necesidad del mercado laboral y en busca de mejorar su calidad de vida y la de sus comunidades. Enfocado en promover y visibilizar programas STEAM, incluyendo reducir la brecha de género de manera que más niñas y mujeres se desempeñen en estas áreas.

Dhruv Grewal - Faculty

Dhruv Grewal

Dhruv Grewal

Distinguished Visiting Professor in Retail and Marketing

Business School and EGADE Business School


Expertise

Retail and Marketing
Direct Marketing and E-commerce 
Marketing Research

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Overview

Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

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Education and Training

  • Ph D, Virginia Polytechnic Institute and State University.
  • MBA, Virginia Polytechnic Institute and State University.
  • BCom, University of Delhi, Delhi.
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Publications

  • Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
  • “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
  • “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
  • “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
  • “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
  • ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
  • Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
  • Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
  • Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More

Dhruv Grewal - Faculty

Dhruv Grewal

Dhruv Grewal

Profesor Visitante Distinguido en Retail y Marketing

Escuela de Negocios y EGADE Business School


Expertise

Marketing y venta al por menor
Marketing directo y comercio electrónico 
Investigación de Mercado

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Overview

Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

radio_button_unchecked radio_button_checked

Education and Training

  • Ph D, Virginia Polytechnic Institute and State University.
  • MBA, Virginia Polytechnic Institute and State University.
  • BCom, University of Delhi, Delhi.
radio_button_unchecked radio_button_checked

Publications

  • Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
  • “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
  • “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
  • “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
  • “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
  • ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
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